Your counter is the busiest square foot in your business. Every happy customer passes it, usually right after the moment they felt good about choosing you — the meal was great, the haircut landed, the sale went smoothly. That is the single best time to ask for a Google review, and turning that spot into a steady stream of reviews takes a free link, a printed QR code, and a plain ask. No ad budget. No new tools. Here is exactly how to set it up, where to place it, and what actually gets people to scan.
Just asking is the whole trick
The most overlooked fact about reviews is how well a simple request works. In BrightLocal's Local Consumer Review Survey 2026, 83% of consumers who were asked to leave a review went on to leave one. That is not a typo. Ask five happy customers, and roughly four of them follow through.
But the asking still has gaps. The same survey found 78% of consumers were asked for feedback in the past year — meaning about one in five customers still never gets asked. That's goodwill walking out the door unrecorded. And it matters, because 97% of consumers read reviews for local businesses. The reviews you collect this month are the deciding factor for the customers you have not met yet.
A QR code at the counter does two things at once: it gives you a reason to ask out loud, and it removes every step between "yes, I'd be happy to" and the review actually getting written. No searching for your business name, no fumbling through the app. They point their phone, they tap, they type.
Create your free Google review link and QR code
Google gives you both a short review link and a printable QR code for free, straight from your Business Profile. One thing to know before you start: the QR code can only be generated on a computer browser, not on your phone. This trips up a lot of owners who run everything from their phone and then can't find the option. Sit down at a laptop or desktop for this part — it takes about two minutes.
Here are the steps, straight from Google's own help page:
- Open your Google Business Profile in a computer browser.
- Select Read Reviews.
- Select Get more reviews.
- Copy the short review link, or save the QR code image by right-clicking it and choosing Save image as.
That is it. The short link is handy for emails, texts, and receipts. The QR image is what you'll print for the counter. Save the image somewhere you'll find it again — you'll reuse it on table tents, stickers, and window signs.
